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Trade E-News


Sep 10,


Harvest 2015

The obvious question people want to know is – how is the drought affecting the grapes? For us, we are quite fortunate. Our wells and irrigation ponds have kept us in good shape throughout the growing season. Most of our vineyards are dry-farmed. We practice deficit irrigation, watering only when probes in the soil tell us it’s absolutely necessary. It’s just one more way in which we practice sustainable winegrowing. The growing season has been warm and glorious with several heat spikes. The grapes have ripened evenly and flavor and development are right where we want them to be. That being said, yields appear to be down from the previous few years. This is not surprising after three huge harvests in a row – the vines appear to be saying “we’re tired”. Quality is still extremely high and hope rings eternal for a smooth harvest season. Weather pundits continue to predict an El Niño event on par with ‘97-‘98 which would certainly help to recharge the ground water and empty reservoirs. That remains to be seen, but all fingers and toes are crossed for a very wet winter – after harvest season of course (and just to be prepared, we are in the middle of re-roofing the entire winery)!


Sep 10,


Super Bowl 50 and Sonoma County

It’s a historic, once-in-a-generation partnership. Sonoma County is proud to be the Official Destination Partner for the Super Bowl 50 Host Committee. The 50th Anniversary of the Super Bowl is descending on the San Francisco Bay Area in February 2016. The NFL is billing Super Bowl 50 as the biggest sporting event in human history – an event on the grandest scale with the entire world watching. And Sonoma County wines will be right in the middle of this incredible event. Our wines will certainly play a role in this historic occasion. For now, let’s raise a glass and celebrate Sonoma County and Super Bowl 50!


Sep 10,


Wine for Sailors 2015

Now in its third year, our summer Wine for Sailors campaign has grown in its scope and size. The feedback from the marketplace has been tremendous with displays going up across the country featuring our beautiful sailboats and point-of-sale materials. Below is a small snapshot of just some of the striking displays our partners have sent us.

Striking displays...


May 06,


Dry Creek Vineyard: A Certified California Sustainable Vineyard & Winery

In our ever growing commitment to a sustainable business model, we are excited to announce that all 185 acres of our estate vineyards have now been Certified Sustainable. This news comes on the heels of the winery receiving the same certification in the Fall of 2014. It’s great news for DCV. As a leader in the sustainable movement for more than 25 years, it has been Don Wallace’s ongoing vision for the winery as well as for the wine industry as a whole. The good news is that being Certified Sustainable for both our Winery and Vineyard operations doesn’t end our commitment – in fact, this is just the beginning. Part of having a sustainable business mindset is that we are constantly looking for ways to lower our footprint and improve the overall health and well-being of our employees, community and the world at large. We love and appreciate this holistic approach to life.

We look forward to sharing future updates with our continued improvements in this journey.


May 06,


New 2014 Sauvignon Blanc and 2012 Cabernet Sauvignon Packaging

Authenticity is one of the key pillars to our brand story. As Kim Stare Wallace says, “We are the real deal. Our story is not fabricated – we live our story every day”. With competition at an all time high in our industry, being true to our wines, our vineyards and the terrior of our region is even more important than ever before. To that end, we are excited to launch two newly designed packages for our Sauvignon Blanc and Cabernet Sauvignon.

You will notice that we have gone to a more technical look and feel on the front label. This is important for several reasons. First, these wines are handcrafted and express a sense of place. We put tremendous time and energy into every aspect of the wine – from the vineyard through to the bottle. Second, including this information gives wine buyers a chance to see and read exactly how the wine is made. We want our constituents to know that we are not hiding anything and that we are being true and authentic to the quality of wine we are putting in the bottle. And finally, these new labels tell a great story about Dry Creek Vineyard. We have worked tirelessly for more than a decade to refine and enhance our wine quality. All aspects of our process of have been meticulously looked at and reviewed. These new labels capture that level of refinement and detail.

We hope you enjoy these wines and that they will resonate with your customers in the marketplace.

Happy selling!


May 06,


Wine for Sailors Summer Promotion

When you think of Dry Creek Vineyard, it’s hard not to first think about our iconic sailboat labels. Since we debuted a sailboat on our wine label in 1982, our labels have captured the imagination of sailors and landlubbers alike. After all, we are the ONLY winery with a sailboat on our wine label. Historically, our roots run deep in the sailing community. We have sponsored countless regattas, supported an “Around Alone” 37,000 mile solo circumnavigation campaign and developed a line of wines in the early 2000s to celebrate the America’s Cup in Auckland, New Zealand. Our commitment to the sailing community is as authentic as our wines.

We are excited to launch our 2015 Wine for Sailors campaign. We’ve had great buy-in from our distributor partners around the country. The point-of-sale materials have been updated this year with a new design and color scheme. The very popular sailboat models continue to be in high demand. They make stunning display pieces as evidenced by the incredible displays we saw last year:

Incredible Displays we saw last year...

We look forward to another successful 2015 Wine for Sailors campaign. If you need additional materials or have questions, please feel free to reach out for the winery by emailing Amber in the Marketing department at amberc@drycreekvineyard.com.

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