Old Vine Zinfandel Redefined
New label and innovative cork closure highlight the winery's revamp of this classic wine.
Never one to rest on its laurels, Dry Creek Vineyard, a pioneering family-owned winery in the heart of Dry Creek Valley, Sonoma County, is proud to announce the release of its newest vintage of Old Vine Zinfandel in a striking new package and innovative cork closure. Since 1972, the winery has been a leader in the preservation of historic old vine Zinfandel vineyards in the Dry Creek Valley. In fact, the winery was the first to coin the term “Old Vine” with the 1987 vintage.
With the release of the 2013 Old Vine Zinfandel, the winery has taken another step in telling the story of these iconic properties with a newly designed package. According to winery President Kim Stare Wallace, the goal was to honor the pre-Prohibition nature of these vines while also innovating for the next generation of wine drinkers. “I wanted the package to connect to the past – hence, the idea of an old ticket, like the one you would get on a steamship crossing the Atlantic. I also wanted to share a bounty of information about the wine. These are incredible historic Zinfandel vineyards so I wanted to connect the dots from the vineyard through to the winemaking. Finally, I like the idea of what is old is new again.”
The cork closure is another exciting aspect of the bottling. The winery laser printed detailed information about the cork directly onto the closure. Data such as the age of the cork forest, the harvest date of the trees and detailed information about the sustainable habitat these incredible forests provide to the Iberian Lynx and Spanish Imperial Hawk are some of the details that appear on the cork. Commenting on the project, James Herwatt, CEO, Cork Supply USA, Inc. said, “We are honored to partner with Dry Creek Vineyard and their Old Vine Zinfandel cork program. We support the winery’s efforts to increase consumer awareness of the important role the world’s cork forests play in the ongoing challenge to protect the environment. We salute Kim Stare Wallace and her family and look forward to working with the winery on this important campaign.”
Dry Creek Vineyard has a pending patent and copyright application on this innovative new cork concept.