The “Official Wine For Sailors” is selected as the Official Wine of the Louis Vuitton America's Cup World Series events in New York and Chicago
The America’s Cup is a series of dynamic yachting regattas that challenges the best sailors in the world in both match and fleet racing skills. Considered the oldest trophy in international sport, the regatta represents the pinnacle of world-class yacht racing. During the New York and Chicago events, which are part of the Louis Vuitton America’s Cup World Series, our estate wines will be exclusively poured in the event’s hospitality areas and spectator boats. The regatta, scheduled for May 7 & 8 in New York and Chicago on June 11 & 12, will play a part in determining the seeding of the Louis Vuitton America’s Cup Qualifiers in Bermuda in 2017.
But our support of sailing is not new. Over the past three decades, we have sponsored numerous regattas, teams and yacht clubs. We continue to keep the sport of sailing front and center on our label designs and branding across our portfolio of wines.
It all started in 1977 when our founder David Stare sponsored the first sailing team at Sonoma State University. By 1982, we began using sailboats on our wine labels. We chose the David S. Stare Reserve Fumé Blanc for our very first sailboat label. At that time it was seen as a rather daring and risky move, but over time we rolled it out across all of our labels and it has become a trademark of our winery identity.
We are proud of the accomplishments of the sailing programs we have supported over the years, from the Sea Cadet program for the Tall Ship Californian, to Brad Van Liew’s Around Alone campaign, a 37,000 mile solo circumnavigation race.
Our support went global in 1999 with the Bitter End Yacht Club Pro-Am Regatta in the British Virgin Islands and we continued to support the regatta for four consecutive years.
In 2000 we formed a nine-year sponsorship with US SAILING and became an official partner of the Rolex Yachtsman and Yachtswoman of the Year in both 2002 and 2004. Closer to home, we formed a partnership with the San Francisco Yacht Club and St. Francis Yacht Club for their regattas.
Our affiliation with the America’s Cup has flourished over the past 16 years, from our launch of the America’s Cup Reserve series at the 30th America’s Club in Auckland, New Zealand, to becoming the Official Wine Supplier of Artemis Racing, a challenger for the 34th America’s Cup in 2013.
As we take on this new chapter in our support for the oldest trophy in international sport, we look forward to connecting with the many loyal America’s Cup spectators that share our passion for sailing.
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