Healdsburg, CA – Looking to embrace customer feedback and product reviews on its web site and online store, Dry Creek Vineyard announced today the implementation of online customer review technology.  Used by Fortune 500 companies from Amazon.com to TripAdvisor.com, customer testimonials and product reviews have increasingly become an influential force in how consumers make purchase decisions.
 

“This is cutting edge stuff for wineries,” says second generation owner and Vice President, Kim Stare Wallace.  “Most of our brethren wait around for the latest, greatest review in order to sell their wine.  With customer testimonials, it’s the real deal.  We’re posting first hand experiences with our wines.  We might be extending our necks a bit for some potential criticism, but we’re willing to take that risk.  We’re confident that our wines will win out.”

Lynda Abbott, Information Technology (IT) Director for Dry Creek Vineyard says this form of communication is next generation thinking for wineries.  “I am confident that personal reviews will help our customers make more informed purchase decisions about our wines. In my estimation, wineries have been very much behind the curve when it comes to utilizing Internet technology.  Implementing online review functionality is just the beginning.” 

To view click here, or visit the winery’s online store.