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June 7, 2011
- It’s not often we get to reintroduce our
flagship wine. Since 1972, we have produced
Fumé Blanc. As the first winery in Sonoma
County to do so under this moniker, we were also
the first winery to plant Sauvignon Blanc grapes
in the Dry Creek Valley. For almost 40 years,
we have touted the virtues of our delicious,
unoaked Fumé Blanc. Dave Stare even founded the
Society of Blancs (SOB’s) to help promote and
educate new world wine drinkers on the
incredible versatility of the Sauvignon Blanc
variety.
With the release of the 2010 vintage, we are
proud to introduce a new package for Fumé
Blanc. Perhaps most striking is the new
clear glass bottle – a first for this wine.
Kim has done an excellent job of maintaining
our iconic sailing imagery while also
incorporating some modern touches and sense
of style. On the back label, you will
notice a QR code which scans to a two-minute
video of Dave, Don and Kim discussing the
new vintage. The QR code is a terrific
technological advancement, which transports
consumers to the vineyard and winery to hear
directly from the family about the wine.
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