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July 29, 2008
— The Meritage Association, a
wine industry organization dedicated to promoting wines blended in the
tradition of Bordeaux, announced today the election of a new slate of
officers. Assuming the role of Chairman through April 2009 is Kim Stare
Wallace, Vice President of Dry Creek Vineyard. Also elected was Lee
Nordland, Estate Manager at Icon Estates, as Treasurer. Stephanie
Trotter-Zacharia, General Manager of Casa Nuestra Winery, was named
Secretary. |
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Now entering its 20th year, The Meritage
Association is reshaping its marketing and
public relations initiatives through the
development of a marketing task force
committee. "This committee was put in place
to review the association's marketing and PR
efforts in the hopes of developing fresh,
creative ideas that will drive our
organization forward," says newly elected
Chairman, Kim Stare Wallace. "Our hope is to
grow the Meritage concept through consumer
tastings and increased awareness in both the
trade and press. We want Meritage to be a
household name."
The Meritage Association was formed in 1988
to promote wines blended in the tradition of
Bordeaux. David Stare, Wallace’s father and
the founder of Dry Creek Vineyard, was
instrumental in organizing the association
and his winery was one of the first to
release a Meritage
wine
(from the 1985 vintage).
With the Meritage concept gaining international acceptance, the
organization has grown to more than 200
members in the United States, Canada,
Australia, Israel, Argentina, France and
Mexico. |
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